A unique qualitative method co-created by Marielle Belin and Julia Schäfer:
It is rooted in the latest findings of NEUROSCIENCES. It uses sensorial triggers to activate emotional memory and thus enhance creative expression.
It helps obtain the emotional imprint left by brands, services and products in people’s minds and hearts.
Julia Schäfer, the founder and director of In’Sens (member of Qualitative Village®), was previously director of the International Qualitative Research Dpt at Ipsos Insight. Educated in Germany, Julia has lived in France for more than 20 years and speaks fluent German, French and English. She holds a BA in Economy and Letters (JLU, Germany), as well as a Post-Graduate marketing degree, with a specialty in market research and marketing strategy (IEP, Paris).
Elodie Lambert has been research director at In’Sens for 14 years. She holds a degree in foreign languages -English and German- (Sorbonne Nouvelle) and took a Master in Brands Management at INSEEC-Paris. Elodie is captivated by meeting consumers and understanding their universe and their culture.
Laurent Martin is a research director at In'Sens. After 12 years spent in communication consulting agencies as a consultant and client director, Laurent has been working on qualitative research since 2003. He benefits a sharp expertise of the brand and fundamental studies, in particular from a recurrent experience on repositioning and communication issues, including online.
Dominique Labrouillère, senior qualitative research and creativity/innovation consultant, has been working regularly with In'Sens since 2003. He is a graduate of HEC Paris. He has extensive experience in marketing and research at the advertiser's (Nestlé France) and in strategic planning in a communication agency (McCann Group).
Catherine Violle-Brunati, Head of Management and Administration since 2017 at In'Sens, with more than 15 years of experience in services, and coordinator of transversal projects. Graduated from ESC Toulouse, Catherine has worked in companies of all sizes and in various sectors of activity: banking, IT services, real estate, social housing, health, audiovisual, distribution, art, events…
Paola Spaventa, senior consultant and coach, regularly works in collaboration with In'Sens team. Graduated in archaeology, classical literature and professional coaching, she has 30 years' experience in qualitative studies, particularly in exploratory or strategic studies. She has solid expertise in brand semiology, communication methods and tools, design thinking, team building and creative cooperation.